"It's What You Do"

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Geico's horror movie commercial 



    An ad that has always stuck out to be is Geico Insurance’s horror movie commercial. In this commercial, Geico makes fun of stereotypical horror movies. Stereotypically, characters in scary movies tend to make poor decisions to increase plot engagement. Geico takes advantage of that aspect and adds a dramatic twist to how the characters respond in the commercial by doing things like choosing to go into the basement instead of escaping in their car.

   I love this ad because I am a big fan of horror movies and I have noticed this subtle characteristic in most of the scary movies I’ve seen (which is a lot). Geico is the first company to call out the almost humorous traits of the scary movie industry. I also love comedy so this commercial has both of my favorite genres in only 30 seconds. I think about this commercial lots of time while watching decisions being made in horror stories. 

    Finding something funny encompasses aspects of emotion, cognition, and motor skills. Emotionally you have to think the joke is funny, cognitively you have to understand the joke and in the motor aspect, you have to smile and/or laugh at the said joke. Humor is said to be derived from many different areas, one being the left superior frontal gyrus, which is part of the frontal lobe in the brain.
 
    Another study showed the many different places perception of humor comes from and those are as follows: the right frontal cortex, medial ventral prefrontal cortex, middle and inferior posterior temporal regions, and possibly even the cerebellum (Wild, Rodden, & Grodd. 2003.) 


What does a brain do when he sees his friend across the street?? 

Brain waves 



References

   Barbara Wild, Frank A. Rodden, Wolfgang Grodd, Willibald Ruch, Neural correlates of laughter and humor, Brain, Volume 126, Issue 10, October 2003, Pages 2121–2138, https://doi.org/10.1093/brain/awg226

    Chudler, E. H. (n.d.). Neuroscience For Kids. Neuroscience For Kids - Laughter.         https://faculty.washington.edu/chudler/laugh.html.





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